Walk in someone's shoes

Finding a specific product on a shelf when you can't see the labels, telling similar packages apart by touch alone, and then checking out through a machine that was designed around a screen. Some retailers are beginning to introduce accessible self-checkouts with audio guidance and physical buttons, but most haven't. Online ordering helps when the website works with software that reads the screen aloud - but too many still don't.

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First-hand perspectives

People living with blindness share how it shapes grocery shopping.

  • Matthew and Paul

    Day in my life as a blind person

    A blind content creator's day with his guide dog: self-checkout struggles, working on his web comic, shipping plushies.

    Day in my life as a blind person

  • The Blind Life

    Blind Shopping: What Works and What Doesn't

    A blind shopper walks through ordering groceries online, highlighting what e-commerce sites get right and wrong.

    Blind Shopping: What Works and What Doesn't